Six Flags St. Louis opened its 2026 season under new ownership on April 25, and the company now running the Eureka park says it's their most important property.

James Harhi, CEO of Enchanted Parks, told KSDK this week that the Eureka park has the highest attendance and best mix of rides of any park his company operates. Asked about his approach, Harhi said the focus is on the guest experience and the people who deliver it.

"This isn't a job selling a hot dog," Harhi said. "This is a job selling memories to families and making those experiences for people."

The park changed hands as part of a $342 million deal announced in March. Kansas City-based EPR Properties, a real estate investment trust, acquired seven parks from Six Flags Entertainment and leased the six U.S. locations to Enchanted Parks for day-to-day operations. Enchanted Parks already runs Diggerland in New Jersey and two parks in upstate New York.

Visitors won't see major changes this year. The park can use the Six Flags name through the end of the 2026 season. In 2027, it will be renamed "Mid-America" under the Enchanted Parks banner, a nod to its original 1971 name, Six Flags Over Mid-America. Ride names and operating hours may also change next year.

Harhi said keeping ticket prices affordable and retaining good staff are priorities, though he did not share specific pricing or employment figures. He called the park a significant local employer and sales tax contributor for Eureka. Park president Danny Snider will stay on under the new ownership.

The park's opening weekend was marred by brawls involving juveniles, prompting the park to reinstate a chaperone policy requiring guests 16 and under to be accompanied by an adult 21 or older.

All 2026 season passes and active memberships will be honored through the end of this season. No specific date has been set for the 2027 rebrand.